Home > Books > Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
View PDF

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

Publication Year: 2012
Edition: 1st
Authors/Editor: Ellery, Tony; Hansen, Neal
Publisher: Wiley
ISBN: 978-0-470-48753-2
  • Description
  • Details
  • Collections

Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can - and must - do to get the most out of their brands.

The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products.

Offering a truly immersive introduction to LCM options for pharmaceuticals, the book incorporates numerous real-life case studies that demonstrate successful and failed lifecycle management initiatives, explaining the key takeaway of each example. Filled with practical information on the process of actually writing and presenting an LCM plan, as well as how to link corporate, portfolio, and individual brand strategies, the book also offers a look ahead to predict which LCM strategies will continue to be effective in the future.

While the development of new drugs designed to address unmet patient needs remains the single most important goal of any pharmaceutical company, effective LCM is invaluable for getting the greatest possible value from existing brands. Pharmaceutical Lifecycle Management walks you through the process step by step, making it indispensable reading for pharmaceutical executives and managers, as well as anyone working in the fields of drug research, development, and regulation.

  • Platform:
    Ovid
  • Publisher: Wiley
  • Product Type: Book
  • Author/Editor: Ellery, Tony; Hansen, Neal
  • ISBN: 978-0-470-48753-2
  • Specialty:
    Pharmaceutical Science
    Pharmacology
  • Language: English
  • Edition: 1st
  • Pages: 412
  • Illustrations: 0
  • Year: 2012

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand is included in the following Collections:

Free Instant Access
This Month

JOTM
Ovid Emcare A premium nursing and allied health database ideal for practice, research, or education.
JOTM
PsycBOOKS® A database of peer-reviewed scholarly and professional books published by the American Psychological Association.
JOTM
Journal of Physical Therapy Education The premier forum for disseminating scholarly works in physical therapy educational theory and practice.
JOTM
Circulation Peer-reviewed reports on clinical and laboratory research relevant to cardiovascular disease.

Noteworthy

Doody's Featured Books
Greenfield's Surgery: Scientific Principles and Practice
The gold standard in the field of surgery, covers new technologies, innovative techniques, and integrating new scientific knowledge with evolving changes in surgical care.

Walsh & Hoyt's Clinical Neuro-Ophthalmology: The Essentials
Widely acknowledged as the definitive reference in the field, this title brings you the practical, hands-on information you need to effectively evaluate and manage neuro-ophthalmic conditions.