Home > Books > Bottom Line or the Public Health, The: Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter Them
Bottom Line or the Public Health, The: Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter Them
View PDF

Bottom Line or the Public Health, The: Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter Them

Publication Year: 2010
Edition: 1st
Authors/Editor: Wiist, William H.
Publisher: Oxford University Press (OUP)
ISBN: 978-0-195-37563-3
  • Description
  • Details

When corporations claim the same citizenship rights as human citizens, they exercise an undue influence on health policy and democratic processes. Surprisingly, the same basic repertoire of tactics has been found to be employed by corporations to effect this influence, regardless of the specific industry at work. In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good.

The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of non-governmental organizations, indigenous peoples' groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policy back in the hands of individuals. The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line.

Features:
* Presents a variety of case studies from across the corporate spectrum
* Provides concrete suggestions for change
* Highlights the ways in which corporate action undermines our health

  • Platform:
    Ovid
  • Publisher: Oxford University Press (OUP)
  • Product Type: Book
  • Author/Editor: Wiist, William H.
  • ISBN: 978-0-195-37563-3
  • Specialty:
    Community Health & Disease Prevention
    Epidemiology
  • Language: English
  • Edition: 1st
  • Pages: 592
  • Illustrations: 0
  • Year: 2010

Free Instant Access
This Month

JOTM
Embase® The Embase database is the most trusted source of global, evidence-based pharmacological and biomedical research with over 30 million bibliographic records dating back to 1947.
JOTM
Visible Body Heart & Circulatory Premium This interactive 3D Atlas is a deep dive into the heart and circulatory system for learning, reference, and patient education.
JOTM
Circulation Research Presents peer-reviewed reports on research advances in biology, biochemistry, biophysics, cellular and molecular biology, morphology, pathology, physiology, and pharmacology.
JOTM
Regional Anesthesia & Pain Medicine Publishes peer-reviewed scientific and clinical studies to advance the understanding and application of regional techniques for surgical anesthesia and postoperative analgesia.

Noteworthy

Doody's Featured Books
Manual of Valvular Heart Disease
Portable and clinically oriented, this full-color handbook is a unique and timely guide to valvular heart disease and percutaneous coronary interventions.

Khonsari's Cardiac Surgery: Safeguards and Pitfalls in Operative Technique
Details the most important techniques in a concise, readable, and richly illustrated format, with a focus on avoiding and managing surgical pitfalls and complications.