Home > Books > Cases In Health Care Marketing
Cases In Health Care Marketing
View PDF

Cases In Health Care Marketing

Publication Year: 2010
Edition: 1st
Authors/Editor: Fortenberry, John L., Jr
Publisher: Jones & Bartlett Learning
ISBN: 978-0-763-76448-7
  • Description
  • Details
  • Collections

Features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives

Divided into seven sections, this book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, it challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.

  • Platform:
    Ovid
  • Publisher: Jones & Bartlett Learning
  • Product Type: Book
  • Author/Editor: Fortenberry, John L., Jr
  • ISBN: 978-0-763-76448-7
  • Specialty:
    Health Administration
  • Language: English
  • Edition: 1st
  • Pages: 244
  • Illustrations: 0
  • Year: 2010

Cases In Health Care Marketing is included in the following Collections:

Free Instant Access
This Month

JOTM
Ovid Emcare A premium nursing and allied health database ideal for practice, research, or education.
JOTM
PsycBOOKS® A database of peer-reviewed scholarly and professional books published by the American Psychological Association.
JOTM
Journal of Physical Therapy Education The premier forum for disseminating scholarly works in physical therapy educational theory and practice.
JOTM
Circulation Peer-reviewed reports on clinical and laboratory research relevant to cardiovascular disease.

Noteworthy

Doody's Featured Books
Greenfield's Surgery: Scientific Principles and Practice
The gold standard in the field of surgery, covers new technologies, innovative techniques, and integrating new scientific knowledge with evolving changes in surgical care.

Walsh & Hoyt's Clinical Neuro-Ophthalmology: The Essentials
Widely acknowledged as the definitive reference in the field, this title brings you the practical, hands-on information you need to effectively evaluate and manage neuro-ophthalmic conditions.