Home > Books > Social Marketing for Public Health: Global Trends and Success Stories
Social Marketing for Public Health: Global Trends and Success Stories
View PDF

Social Marketing for Public Health: Global Trends and Success Stories

Publication Year: 2009
Edition: 1st
Authors/Editor: Cheng, Hong; Kotler, Philip; and Lee, Nancy
Publisher: Jones & Bartlett Learning
ISBN: 978-0-763-75797-7
Doody's Star Rating®:  Score: 90
  • Description
  • Details
  • Collections

Explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs around the world

While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents.

Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevention; from promotions for health lifestyle to battles against obesity; and from public educational campaigns on hepatitis B to contraceptive social marketing. Contributing authors include leading social marketing scholars, seasoned social marketing practitioners, and longtime public health professionals.

Ideal for upper-level undergraduate and graduate courses in social marketing, public health, health communication, international marketing, international advertising, consumer behavior, and social change, it is also an inspirational resource for current public health practitioners.

  • Platform:
    Ovid
  • Publisher: Jones & Bartlett Learning
  • Product Type: Book
  • Author/Editor: Cheng, Hong; Kotler, Philip; and Lee, Nancy
  • ISBN: 978-0-763-75797-7
  • Specialty:
    Health Administration
    Health Policy
    Health Systems & Services
    Management
  • Language: English
  • Edition: 1st
  • Pages: 422
  • Illustrations: 0
  • Year: 2009
  • Doody's Star Rating®:  Score: 90

Social Marketing for Public Health: Global Trends and Success Stories is included in the following Collections:

Free Instant Access
This Month

JOTM
Ovid Emcare A premium nursing and allied health database ideal for practice, research, or education.
JOTM
PsycBOOKS® A database of peer-reviewed scholarly and professional books published by the American Psychological Association.
JOTM
Journal of Physical Therapy Education The premier forum for disseminating scholarly works in physical therapy educational theory and practice.
JOTM
Circulation Peer-reviewed reports on clinical and laboratory research relevant to cardiovascular disease.

Noteworthy

Doody's Featured Books
Greenfield's Surgery: Scientific Principles and Practice
The gold standard in the field of surgery, covers new technologies, innovative techniques, and integrating new scientific knowledge with evolving changes in surgical care.

Walsh & Hoyt's Clinical Neuro-Ophthalmology: The Essentials
Widely acknowledged as the definitive reference in the field, this title brings you the practical, hands-on information you need to effectively evaluate and manage neuro-ophthalmic conditions.