Home > Books > Social Marketing for Public Health: Global Trends and Success Stories
Social Marketing for Public Health: Global Trends and Success Stories
View PDF

Social Marketing for Public Health: Global Trends and Success Stories

Publication Year: 2009
Edition: 1st Ed.
Authors/Editor: Cheng, Hong; Kotler, Philip; Lee, Nancy
Publisher: Jones & Bartlett Learning
ISBN: 978-0-763-75797-7
Doody's Star Rating®:  Score: 90
  • Description
  • Details
  • Collections

Explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs around the world.

While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents.

Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevention; from promotions for health lifestyle to battles against obesity; and from public educational campaigns on hepatitis B to contraceptive social marketing. Contributing authors include leading social marketing scholars, seasoned social marketing practitioners, and longtime public health professionals.

Ideal for upper-level undergraduate and graduate courses in social marketing, public health, health communication, international marketing, international advertising, consumer behavior, and social change, it is also an inspirational resource for current public health practitioners.

  • Platform:
    Ovid
  • Publisher: Jones & Bartlett Learning
  • Product Type: Book
  • Author/Editor: Cheng, Hong; Kotler, Philip; Lee, Nancy
  • ISBN: 978-0-763-75797-7
  • Specialty:
    Health Administration
    Health Policy
    Health Systems & Services
    Management
  • Language: English
  • Edition: 1st Ed.
  • Pages: 422
  • Illustrations: 0
  • Year: 2009
  • Doody's Star Rating®:  Score: 90

Social Marketing for Public Health: Global Trends and Success Stories is included in the following Collections:

Free Instant Access
This Month

JOTM
Visible Body Anatomy & Physiology Interactive 3D teaching resource, comprised of 50 modules that incorporate 3D models, illustrations, and animations to present core content of basic anatomy and physiology courses.
JOTM
Global Health The only specialist bibliographic abstracting and indexing database dedicated to public health. Global Health contains over 3 million scientific records from 1973 to the present, derived from over 7,300 journals, reports, books and conferences.
JOTM
Neurology® This official journal of the American Academy of Neurology features best practices, evidence-based research and articles on topics that directly affect practicing neurologists.
JOTM
The American Journal of Surgical Pathology Official Journal of The Arthur Purdy Stout Society of Surgical Pathologists and The Gastrointestinal Pathology Society. Contains original articles, review articles, detailed case reports, and special features, enhanced by superb illustrations.

Noteworthy

Doody's Featured Books
21st Century Nursing Leadership
Exciting and indispensable tool that will steer current and emerging nurse leaders through the issues of nursing practice that matter most.

Bethesda Handbook of Clinical Hematology
Provides concise, up-to-date coverage of need to know information on the diagnosis and treatment of blood and bone marrow disorders.